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B2B to B2C Link | B2C Contact Data to B2B Contact Data Overlay | 80 MM Record Database with Demographics

McGRAW’s B2B-B2C Link 360 Masterfile connects 80M+ business and consumer profiles for enriched insights, enabling tailored B2B and B2C outreach. With 300+ data elements, monthly updates, and comprehensive verification, it’s ideal for lead generation, segmentation, and personalized marketing.

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company_id company_name company_address company_city company_county company_state company_zip company_zip4 company_country company_dmaname company_dmacode company_msaname company_msacode company_latitude company_longitude company_phone company_fax company_employee company_revenue company_founded company_industry_ company_amt_raised company_last_funding company_last_funding_year company_sector company_ticker company_stockexchange company_publicprivate company_fortune company_description company_domainurl company_public company_industry company_legal_status contact_id contact_name contact_firstname contact_lastname contact_address contact_city contact_county contact_state contact_zip contact_zip4 contact_email contact_email2 contact_phone1 contact_phone2 contact_phone3 contact_fax contact_domain contact_company_company contact_company_title contact_company_level contact_company_department contact_company_hq contact_company_hqaddress contact_company_hqcity contact_company_hqstate contact_company_hqzip contact_company_hqzip4 contact_company_msaname contact_company_msa contact_company_dmacode contact_company_dmaname contact_company_latitude contact_company_longitude contact_company_employee contact_company_revenue contact_company_revenue_range contact_company_founded contact_company_industry contact_company_amt_raised contact_company_last_funding contact_company_last_funding_year contact_company_sector contact_company_ticker contact_company_stockexchange contact_company_publicprivate contact_8digitsic contact_6digitsic contact_4digitsic contact_2digitsic contact_6digitnaics contact_5digitnaics contact_4digitnaics contact_3digitnaics contact_2digitnaics contact_linkedin contact_klout contact_twitter contact_google contact_youtube contact_fortune contact_gender contact_ancestry contact_religion contact_assimilation contact_race consumer_id consumer_firstname consumer_lastname consumer_emailid consumer_email consumer_email2 consumer_email3 consumer_email4 consumer_primaryphone consumer_phone1 consumer_phone2 consumer_address consumer_address2 consumer_city consumer_state consumer_zip consumer_zip4 consumer_county consumer_dpbc consumer_carrierroute consumer_fipsstatecode consumer_fipscountycode consumer_latitude consumer_longitude addresstype consumer_cbsa consumer_censustract consumer_censusblockgroup consumer_censusblock consumer_dma consumer_dma_name consumer_msa consumer_scf arts auto auto_motorcycles auto_racing auto_recreationalvehicles auto_repair auto_trucks aviation bargainseekers beauty beauty_cosmetics books books_astrology books_avidreader books_childrens books_entertainment books_fiction books_military books_mystery books_newsandpolitics books_ontape books_romance business business_homeoffice business_soho buyer_catalog buyer_childrensproducts buyer_internet buyer_mailorder buyer_subscription buyer_womensproducts collectibles collectibles_antiques collectibles_coins collectibles_dolls collectibles_figurines collectibles_finearts collectibles_plates collectibles_sportsmemorabilia collectibles_stamps community_charity community_donor community_donor_animals community_donor_arts community_donor_artsandculture community_donor_childrenscause community_donor_health community_donor_internationalaid community_donor_local community_donor_political community_donor_political_conservative community_donor_political_liberal community_donor_political_social community_donor_religious community_donor_veteranscause community_donor_wildlifeandenvironment computers cooking crafts crafts_crochet crafts_knitting crafts_needlework crafts_quilting crafts_sewing crafts_woodworking diy education_college education_educationseekers education_homestudy electronics entertainment equestrian family family_grandparents family_teen family_youngchildren fashion fashion_accessories_jewelry fashion_apparel fashion_apparel_children fashion_apparel_men fashion_apparel_plussize fashion_apparel_women financial financial_amexcardholder financial_creditrepair financial_investment financial_investment_mutualfunds financial_investment_realestate financial_investment_stockbond financial_moneymaking financial_personalfinance financial_premiumamexcardholder financial_premiumcardholder financial_presenceofbankcard financial_presenceofcreditcard gambling gambling_casino gambling_sportsbetting games games_videogames giftpurchasers gourmet gunowner gunowner_concealedpermit health health_fitness health_weightloss healthy_living history history_american holiday home_decorating home_furnishing home_gardening home_goods home_homeimprovement home_houseplants humor inspiration insurance lifestyle_country lifestyle_luxury magazines movies music music_audioequipment music_blues music_christiangospel music_classical music_country music_instruments music_jazz music_rhythmandblues music_rocknroll music_softrock outdoors outdoors_birdwatching outdoors_boatingandsailing outdoors_campingandhiking outdoors_fishing outdoors_hunting outdoors_ocean outdoors_walking personality pets pets_dog pets_cat photography photography_homevideo publishing reading_computer_it reading_cooking_culinary reading_fashion reading_finance reading_health_remedies reading_history reading_interior_decorating reading_medical_health reading_sports reading_world_news_politics religious_bible rural science science_technology sciencefiction selfimprovement smoking smoking_cigars sports sports_aerobics sports_baseball sports_basketball sports_bicycling sports_football sports_golf sports_hockey sports_nascar sports_running sports_scubadiving sports_snowskiing sports_soccer sports_tennis sports_tv sports_weightlifting sweepstakes technology travel travel_business travel_cruise travel_domestic travel_foreign travel_rv tv_cable tv_movies volunteering warehouseclub_members wildlifeandenvironment frequent_donors frequent_purchasers_apparel frequent_purchasers_arts frequent_purchasers_automotive frequent_purchasers_autoparts frequent_purchasers_beauty frequent_purchasers_boatingandsailing frequent_purchasers_books frequent_purchasers_business frequent_purchasers_campingandhiking frequent_purchasers_catalogs frequent_purchasers_collectibles frequent_purchasers_computers frequent_purchasers_cooking frequent_purchasers_cosmetics frequent_purchasers_cpg frequent_purchasers_crafts frequent_purchasers_diy frequent_purchasers_electronics frequent_purchasers_equestrian frequent_purchasers_family frequent_purchasers_fashion frequent_purchasers_fishing frequent_purchasers_fitness frequent_purchasers_furniture frequent_purchasers_games frequent_purchasers_gardening frequent_purchasers_gifts frequent_purchasers_health frequent_purchasers_history frequent_purchasers_holiday frequent_purchasers_homedecor frequent_purchasers_homegoods frequent_purchasers_homeimprovement frequent_purchasers_hunting frequent_purchasers_investments frequent_purchasers_jewelry frequent_purchasers_magazines frequent_purchasers_moneymaking frequent_purchasers_motorcycles frequent_purchasers_movies frequent_purchasers_music frequent_purchasers_musicinstruments frequent_purchasers_outdoors frequent_purchasers_personalfinance frequent_purchasers_petsupplies frequent_purchasers_photography frequent_purchasers_rural frequent_purchasers_sports frequent_purchasers_subscriptions frequent_purchasers_travel frequent_purchasers_wildlifeandenvironment recent_purchasers_science numberofpersonsinhh numberofgenerationsinhh numberofadultsinhh numberofchildren presenceofchildren parentsofchildrenage0_3 parentsofchildrenage4_6 parentsofchildrenage7_9 parentsofchildrenage10_12 parentsofchildrenage13_18 veteran_inhh veteran militarystatus networth premiumincome householdincome medianincome homeowner urbanicity financial_disposablespendingindex financial_investmenttype financial_creditrange financial_newcreditrangeoffered financial_numberofcreditlines homeprice homepurchasedate homevalue medianhomevalue lengthofresidence homeheatindicator ownsswimmingpool dwellingtype mortgageamount mortgageloantovalue mortgageloantype mortgagerefinanceamount mortgagerefinancerate mortgage_refi_age mortgageterm refinanceterm yearstructurebuilt age gender ethnicity ancestry race assimilationlevel maritalstatus religion consumer_language multilingual education occupations occupation_category white_collar blue_collar auto_bodytype_sedan auto_bodytype_suv auto_bodytype_truck auto_bodytype_van auto_bodytype_wagon auto_drivetype_4wd auto_drivetype_4x2 auto_drivetype_4x4 auto_drivetype_awd auto_drivetype_fwd auto_drivetype_rwd vin1 make1 model1 year1 vin2 make2 model2 year2 numberofvehiclesinhh auto_vehicletype_car auto_vehicletype_suv auto_vehicletype_truck auto_vehicletype_van auto_transmissiontype_automatic auto_transmissiontype_cvt auto_transmissiontype_manual auto_size_fullsize auto_size_midsize auto_size_small auto_size_sports auto_manufacturerbased_asia auto_manufacturerbased_european auto_manufacturerbased_usa auto_fuel_biodiesel auto_fuel_diesel auto_fuel_flexfuel auto_fuel_gasoline auto_fuel_hybrid auto_class_compact auto_class_exotic auto_class_luxury auto_class_mainstream auto_bodytype_chassis auto_bodytype_convertible auto_bodytype_coupe auto_bodytype_crossover auto_bodytype_fullsize auto_bodytype_hatchback auto_bodytype_minivan
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Description

McGRAW’s B2C to B2B Link 360 Masterfile offers an unprecedented connection between business and consumer data, combining over 80 million contacts with extensive demographic and professional data. This unique B2B-to-B2C overlay database, updated monthly, is designed to meet a range of B2B and B2C marketing, sales, and data science needs. It enables organizations to target business owners and executives, along with their corresponding consumer profiles, making it ideal for generating leads, segmenting audiences, and personalizing campaigns. Key Features of McGRAW B2B and B2C Link 360 Masterfile 1. B2B and Consumer Data Linkage - McGRAW B2B and B2C Link 360 Masterfile establishes a proprietary connection between business executives' professional and consumer profiles, enabling rich insights with both business and personal data. This link allows marketers to engage with contacts across professional and consumer dimensions. 2. Comprehensive Data Elements - Consumer Profile: Over 300 data elements, including demographics, homeownership status, vehicle preferences, behavioral and intent data, and purchasing history. - Business Profile: Firmographics, industry classifications, revenue, employee count, and titles, providing a 360° view of target contacts. 3. Quantitative & Qualitative Insights - Self-reported lifestyle data, along with verified social media profiles, enhances personal connections, enabling marketers to create more personalized and targeted campaigns. 4. Monthly Updates with High Fill Rates - Updated monthly, with 200-300K new company connections added regularly. - Maintains high fill rates, including 98% on business contact titles, 100% on 2-digit SIC industry codes, and extensive reach across 20 million business sites. B2B Default Outputs: - Company Information: Name, Address, Industry, Revenue, Employee Count, Founded Year - Contact Information: Name, Email, Phone, Title - Geolocation Data: Latitude, Longitude, DMA, MSA information B2C Default Outputs: - Consumer Demographics: Age, Income, Education, Ethnicity - Behavioral Insights: Interests, Vehicle Ownership, Homeownership - Financial Information: Income, Net Worth, Marital Status Additional Outputs Available - Geographic & Address Details: Including SIC, NAICS codes, full address, HQ information - Personal & Professional Contacts: With LinkedIn, Twitter, Facebook profiles, personal identifiers - Enhanced Demographic Data: Race, Language, Religion, Occupation, Education Level Additional Services - Data Enhancement: Append consumer and business emails, LinkedIn profiles, and contact discovery to enrich existing records. - Verification Services: Ensures data quality via call center-based business record validation. McGRAW B2B and B2C Link 360 Masterfile database is a sophisticated, all-in-one data solution enabling businesses to enhance their outreach, improve targeting precision, and optimize their data resources for maximum impact across both B2B and B2C channels.

Country Coverage

(1 country)
North America (1)

Data Categories

  • Consumer Behavior Data
  • B2B Contact Data
  • B2C Contact Data
  • Small Business Contact Data
  • Consumer Demographic Data

Pricing

Pricing available upon request
One-off purchase
Available
Monthly License
Available
Yearly License
Available
Usage-based
Available

Volumes

Million B2B & B2C Records
80

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